DTC beauty and wellness in the US: paid acquisition from zero to repeatable revenue

By Andrii Kolmykov · Fractional Head of UA · October 2026

For a US DTC beauty and wellness brand, I built paid acquisition from scratch: strategy, channel launches and analytics. Then I scaled it into a repeatable source of revenue.

Situation

The brand sold in the US and had no paid acquisition channel running.

What I did

I set the strategy, launched the channels and set up analytics. Then I tested creatives, audiences and campaign structures, and scaled what held.

Result

Paid acquisition became a repeatable source of revenue for the brand.

What 'from zero' covers

Starting from zero means there is no account history to learn from: tracking, the first campaigns and the first creative briefs all have to be set up before spend can grow.

Is this your situation?

This case is closest to yours if the product already sells but paid has never been set up properly, or you are about to launch in the US. On the free 30-minute call we look at your funnel and spend. A clean start is what Launchpad covers, from $1,500: tracking, a media plan and creative briefs for the first ad batch.

Launching paid from zero?

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