Case · Consumer AI app
$5K → $240K AD SPEND A MONTH
Consumer AI app: from $5K to $240K a month in ad spend at target payback
I grew monthly ad spend for a consumer AI subscription app on mobile and web (name under NDA), from $5K to $240K, 48 times the starting budget, while holding its target payback. I built the creative testing factory and the web-to-app funnel from zero.
Situation
The app, a consumer AI product with subscriptions on mobile and web, was spending $5K a month on paid acquisition. Growth was only worth it if payback stayed at target at every step up in budget.
What I did
I built and structured the UA team across web and mobile. I set up a creative testing factory from zero: a repeatable way to produce new ads, test them and move budget to the ones that hold. I also built a web-to-app funnel from zero, where people coming from an ad land on the web before they reach the app.
Result
Monthly ad spend went from $5K to $240K, 48×, at target payback.
Why payback is the hard part
As a consumer app scales, each new dollar tends to reach people who cost more to convert, and payback stretches. Scaling the budget 48 times while holding target payback means the extra spend kept earning back on the same schedule.
Is this your situation?
This case is closest to yours if the app works on a small budget and you want to know how far it can scale before payback breaks. On the free 30-minute call we look at whether creative volume or a web-to-app step is what holds your app back.
Scaling a consumer app?
Book a free 30-min call