Case · B2B SaaS · Global proxy service
A CHANNEL FOUNDERS CAN FORECAST
B2B SaaS paid acquisition that founders can forecast: a global proxy service case
For a global B2B SaaS proxy service, I owned the paid acquisition strategy end to end and built a transparent buying system with attribution and reporting. It turned a noisy channel into one the founders can forecast.
Situation
Before the work, paid was a noisy channel for the founders. The client had an in-house UA specialist, and I led both the strategy and the execution with them.
What I did
I designed the full tracking architecture, including the event and conversion logic and its validation, so spend connects to results. On top of it I built scalable campaign structures, testing frameworks and the reporting the founders use to plan.
Result
Paid went from a noisy channel to one the founders can forecast.
Where an audit fits
If paid feels noisy for you too, Audit & Unblock is the one-off format for it, from $800. It includes tracking and attribution validation (GA4, MMP, SKAN) and an end-to-end funnel review, to find leaks before adding spend.
Reports don't match revenue?
Book a free 30-min call