Fractional Head of UA · SaaS · Mobile · Tech

Turn paid traffic into a predictable growth channel

I build user acquisition systems for SaaS, Mobile Apps and Tech products — integrated with your LTV, Retention and ROAS. Not "running ads" — engineering profitable growth.

Book a free 30-min strategy call → See results
$25M+
Ad spend managed
10M+
Installs delivered
4+ yrs
Head of PPC at scale
40% YoY
Growth on saturated markets
If this sounds familiar

You're paying for traffic, but growth feels random

Most paid acquisition operations fail not because of ad accounts — but because there's no system behind them.

📉

ROAS is dropping and you don't know why

CAC creeps up every quarter. Campaigns that used to work suddenly don't. No clear signal on what to fix first.

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You hit a scaling ceiling

You proved one channel works at $20k/mo, but doubling the budget doubles the noise — not the revenue.

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Attribution is a black box

iOS 14.5+, ATT, post-cookies, SKAN — your reports don't match Stripe and you're optimizing on guesses.

Channels I run

Full-funnel paid acquisition across the modern stack

Google Ads (Search + UAC), Meta, TikTok, Apple Search Ads, Snapchat — with web-to-app funnels and proper tracking.

Google Ads
Meta Ads
TikTok Ads
Apple Search Ads
Snapchat
UAC / App
Web-to-App
Engagement options

Pick the package that matches your stage

Whether you need a sanity check, a clean launch, or someone owning UA end-to-end — there's a clear path.

Option 1
Audit & Unblock
For products with existing traction that hit a growth ceiling or ROI issues.
$800 — $1,500
One-time fee
  • Full account audit: Google, Meta, TikTok, ASA
  • Tracking & attribution validation (GA4, MMP, SKAN)
  • Creative analysis + testing framework
  • End-to-end funnel review
  • PDF strategy doc with prioritized roadmap
Request audit
Most popular
Option 2
Launchpad
For new apps / SaaS or products entering new Tier-1 markets.
$1,500+
Setup fee + first month retainer
  • MMP, GA4, pixel & events taxonomy setup
  • Media plan, budget allocation, geo strategy
  • Campaign setup: Google UAC/Search, Meta, ASA
  • Creative briefs for first ad batch (UGC, static, video)
  • Soft launch + CPA/CPI validation
Start a launch
Option 3
Fractional Head of UA
For funded startups scaling $50k — $500k+ monthly spend.
$2,000+ /mo
Retainer + % of spend / performance
  • Hands-on optimization across all channels
  • Junior buyer / creative team leadership
  • Web-to-app funnels, predictive attribution
  • Continuous creative testing loop (weekly)
  • Weekly C-level strategy calls on P&L
Talk about scaling
Selected cases (under NDA)

Real numbers, across very different products

A representative slice of work — across dating apps, AI consumer apps, B2B SaaS, and DTC e-commerce.

Dating App · Tier-1
Scaled monthly UA spend to half a million
$500k+/mo

Managed monthly budgets above $500k against Tinder, Badoo and Bumble. Delivered 30–40% YoY growth in profitable spend on a saturated market by scaling TikTok to Meta-level volume and shipping Predictive LTV models.

Consumer AI App
AI Stories — 48× budget growth
$5k → $240k/mo

Took monthly spend from $5k to $240k while holding target payback period. Built the creative testing factory and Web-to-App funnel from scratch.

B2B SaaS
Global proxy service — predictable acquisition
End-to-end

Built a transparent buying system with proper attribution and reporting — turning a noisy channel into a forecastable growth lever for the founders.

DTC · Beauty & Wellness
US-focused e-commerce — built from zero
0 → predictable

Built paid acquisition from scratch for a US DTC brand. Successful launch and scaling of paid traffic as a new, repeatable revenue source.

How we work

A repeatable system — not vibes-based optimization

Same methodology that scaled apps with 50M+ downloads against Tinder, Badoo and Bumble.

STEP 01

Diagnose

Audit accounts, tracking, attribution and funnels. Find leaks before adding spend.

STEP 02

Architect

Design campaign structure, bidding logic and creative framework around your unit economics.

STEP 03

Validate

Soft launch with clear hypotheses. Validate CPA, CPI, retention and payback against targets.

STEP 04

Scale

Aggressive spend ramp on what works. Weekly creative iteration. Diversify across channels and geos.

FAQ

Common questions

How do we know if paid acquisition is right for us?
We start from unit economics. If you know how much you can pay for a customer (CAC) and what they're worth (LTV), I can find the channel mix that scales profitably. If you don't — that's step 1 of the audit.
Which geographies do you cover?
Primary expertise: Tier-1 (USA, UK, Canada, Australia, Western Europe). Strong experience with LatAm and worldwide campaigns as risk diversification from US auction overheating.
What budget sizes do you work with?
From $5k/mo (Launchpad stage) up to $500k+/mo (Fractional Head of UA). Method is the same — keep target payback intact while scaling. Volume changes, fundamentals don't.
Mobile apps only — or web products too?
Both. Significant experience with iOS/Android apps, web SaaS, DTC e-commerce, and Web-to-App funnels. The discipline transfers — only the attribution stack changes.
How is this different from an agency?
No account managers, no junior buyers learning on your spend. You work directly with someone who's owned $25M+ of P&L. I run fewer clients on purpose — so each gets real strategic depth.
What's the first step?
Book a free 30-minute call below. We'll look at your funnel, current spend, and what's blocking growth. If it's a fit, we move into an audit or launch. If it's not — you'll still leave with a clear next step.

Ready to make paid traffic predictable?

Free 30-minute strategy call. We'll review your funnel and identify the biggest leverage point for your stage.

Email me directly → Connect on LinkedIn